Innovators and creatives are often spoken of as if they are members of an exclusive club that only they, as naturally talented people, can belong to. This is a damaging misconception.
“Creativity is not something we either have or don’t have. It is a skill that can be learned, trained and developed, just like any other.” Edward De Bono.
Anyone can be creative. And to really succeed, the ability to be creative and inventive is essential. It’s how we move from where we are now to where we want to be.
What is innovation?
Innovation is the implementation of ideas, and usually, they will be ideas that increase revenue. This can be either directly, in terms of additional purchase of products or services, or indirectly, in terms of enhanced customer experience which generates greater long-term loyalty and recommendations.
There are many ways to innovate. Some innovation is intentional and planned. But there is also innovation through unintended consequences and seizing opportunities by pivoting from ‘failure’ in another discipline, project or area. Innovation is often, but not always, disruptive.
The role of creativity in innovation
Innovation can be thought of as creativity plus profit. But it is important to remember that definitions of creativity change and are often personal. A small change to an existing product, or the development of a new service may be highly innovative, but not necessarily hugely creative. It is no less effective for that.
How we can help you innovate
We focus on what matters: innovation in action. We’ll work with you to help you create a culture of innovation in your organisation, increasing your own ability to think in an innovative way and encouraging others to do the same.
How do you do this? How do you fill your ideas pipeline and select the right choices among many? How do you get everyone to understand that innovation is their job too?